Sita Mallorca entrusted us with developing the branding for their new property development on the Balearic island. The work included creating a naming for the development and a complete package of visualisations to visualise the different spaces of the project.
From this singular and characteristic piece, we began to develop a discourse to find a good naming. We looked for an alternative use for this courtyard that would link it to life in the house. We imagined a place to plant a tree that would grow with the owners and become the centre of the house.
In addition, the project is located in the centre of Sóller, and in the Sierra de Tramuntana, an enclave declared a UNESCO World Heritage Site. A particularity with which the aim is to link the nature of the landscape to the project.
From this naming, we started to work on the visualisations. The visualisations are linked with the branding discourse and reflect the importance of plants in this project. Thus, each of the spaces we worked on includes plants that bring freshness and introduce, in some way, nature into the house.